AVIVA share six fundamentals of your successful business development plan
As you know, there’s plenty of guidance on Broker Mentor to help you to develop a really effective business development plan. But with all that information available it’s sometimes easy to miss the fundamentals. So to help, here are our top six tips:
1. Stick to just one, primary marketing goal - and focus on achieving it
Whether you’re doing the job yourself or briefing an agency, restricting yourself to one, single primary marketing goal is the best way to get profitable results. It . . .
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