Educating clients on the reasons to buy Cyber insurance is a critical part of the sales process. Taking them from “that’ll never happen to me” to “I see the risk, and want the cover” is a key part of sales process. The content that you bring to your sales interaction in support of the cyber sale is a powerful way to generate that opportunity in the first place, differentiating yourself against a transactional broker, and maximise your chance of winning the business. No one knows broker sales and marketing content better than our partners at Zywave - and for Cobra . . .
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