Prospecting is the foundation of your sales cycle and it’s vital to get it right. Avoid pursuing poor-quality leads and discover how to maximise revenue and growth today.
What’s the most important part of the B2B sales cycle? The introductory call? Closing? The answer is actually none of these, the most important part of the sales cycle is prospecting. If you don’t get this very first stage right and target the correct customers, then everything that follows will fail.
Marketing will waste their time focusing on the wrong client and sales will pursue poor-quality leads . . .
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