In today’s digital age, brands that neglect to use the reach and influence of social media marketing are missing out on a key digital channel for customer engagement. In fact, 80 percent of marketers see value in social media and are confident in a Return on Investment (ROI) as it can help gain valuable customer insights and boost other marketing activities.
Marketers can enjoy enhanced lead generation benefits with social media while a properly executed social media strategy can improve search rankings, drive more website traffic, and increase conversion rates.
But how can you craft an effective social media . . .
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