AXA’s Introduction to Conduct & Risk Guidance

Introducing AXA's practical guidance on managing conduct risk

With the regulatory landscape evolving, AXA introduced some practical guidance for brokers to help you manage the various aspects of conduct risk.

In it, they address some key questions:

  • What is poor conduct?
  • Why is good conduct important?
  • What are the foundations of good conduct?
  • Why is good conduct also good business?

They have also provided bite-size, practical, information to help you with the key considerations at each stage of the customer journey lifecycle:

  1. Financial promotions . . .

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