Customer appreciation emails: what are they and why are they important?

Customer appreciation emails come in all shapes and sizes giving you multiple opportunities to reach out to your clients. Examples can include but are not limited to things like:

• Birthday emails
• Anniversary emails
• Milestone emails
• Exclusive Offer emails
• Early Access emails
• Engagement emails
• Thank You emails

Customer appreciation emails are nothing new or revolutionary in the world of sales and marketing; they’ve been around for an age. But they are often underutilised, under-valued or fall by the wayside to other activities. For something that is very simple to execute (literally anyone can do them), they pack a real . . .

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